Author Archives: Gregg Borodaty

About Gregg Borodaty

I'm a business owner, entrepreneur and technology executive who is currently running a startup called Aumnia (http://aumnia.com) that specializes in the development of mobile web applications and mobile development tools. I have over 20 years of experience doing everything from design to product marketing to general management. I love creating value in businesses, whether it is by defining and bringing new products to market, generating better results through organizational design, or developing strategies to out perform the competition. While my work keeps me pretty busy, I also enjoy tinkering around with software (mostly web technologies), reading, golf, playing music and spending time with my wife, our four kids, and our energetic Golden Retriever.

Hiking La Jolla Canyon – The Backbone Trail

La Jolla Canyon - Backbone Trail LookoutFor Father’s Day, I wanted to do something family oriented that was more than just going out to eat. Since all of us more or less enjoy the outdoors, I thought a hike would be something fun that we would all enjoy. We’ve done family hikes before, both the Tree of Life Trail and Hollyridge Trail in the Hollywood Hills.

I had always wanted to do a hike in Malibu overlooking the beach. Brad suggested the La Jolla Canyon Trail, which he had done before. As it turns out, we actually hiked the Backbone Trail. Even though it wasn’t the trail we thought we were on, it was still an excellent hike. I would categorize it as a hike of moderate difficulty with a significant change in elevation. It wasn’t as challenging as the Tree of Life, but it was definitely more challenging than the Hollyridge Trail.

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Book review: 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People by Stephen R. CoveyAfter reading The Slight Edge by Jeff Olson last year, I decided to make a change in my reading habits this year. Instead of reading one book at a time, I decided to read two books at once. I split my reading list into two pieces – learning books and recreational books. I decided to read the recreational books at night and the learning books in the morning. As Olson said in The Slight Edge, if you read about 10 pages/day from a learning book, you’ll finish it in a month. It went well with Psycho-Cybernetics, so I decided to continue the morning reading with 7 Habits of Highly Effective People by Stephen R. Covey.

To be honest, I’m not sure how or why I hadn’t read 7 Habits already. I’d heard about it and had it recommended to me numerous times, but I never got around to reading it. I finally decided it was time to push it toward the top of my reading list after seeing this post on the Learning A Day blog that I follow. The blog’s author, Rohan, wrote in that post that 7 Habits was the one book that had deepest impact on how he approached life. With a recommendation like that, I wanted to read it to see if it would be just as inspirational for me.

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UCSB ECE189 Capstone Senior Project Day – 2017

Last week, I once again got the opportunity to be a judge for the UCSB ECE189 Capstone project presentations. It’s the fifth year that I’ve been a judge, and it never gets old. The projects are different every year, and the complexity and quality of the projects improves every year. The improvements do not happen by accident or chance. Professor Dr. John Johnson does a great job taking lessons learned from the previous year(s) and incorporating them into the current crop of projects. Bottom line, the quality of this year’s projects is a direct reflection of the effort put into the Capstone projects by Dr. Johnson and his students over the last five years.

This year, six projects were presented. Three were multi-disciplinary projects where multiple departments within the UCSB College of Engineering collaborated. The remaining three projects were contained within the ECE Department and followed the more traditional Capstone project approach.

Here is this year’s synopsis of the projects, the best project winners, and my general thoughts on the class.

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Book review: The Three-Body Problem

The Three Body Problem by Cixin LiuThe last book on my 2016 reading list was The Three Body Problem by Cixin Liu. Since I wasn’t able to get through all the books I had on my 2016 list, I carried this one over to my 2017 reading list. To make certain that I read the book this year, I put at the top of the list – position #4.

I discovered the book through a technology blog that I follow regularly, Gizmodo. They periodically review and rate science fiction books, and The Three-Body Problem was highly recommended. Since it also rated well in the Amazon reviews, I figured it was worth checking out. There was also one other aspect to the book that piqued my interest. It is an English translation of a book that was originally written in Chinese. As it turns out, Cixin Liu is one of the most popular science fiction writers in China.

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Sports: Entertainment, not Life

As I sit here watching game 3 of the Stanley Cup, enjoying the Penguins up 2 games and basking in the afterglow of an incredible Game 7 win against Ottawa, something doesn’t feel quite right. Yes, it’s fun watching the Pens in the Cup, and game 7 against Ottawa was an amazing game. The Senators played incredible and pushed the Penguins to the limit. The game was highly entertaining, which I suppose is the point. I was entertained.

Growing up in Pittsburgh during the seventies, it was hard not to be a die-hard sports fan. The city practically came to a standstill on Sundays in the fall. There were the team nicknames like ‘The Steel Curtain’. Songs that defined teams like ‘We Are Family’. Individual plays that live on in time like the ‘The Immaculate Reception’. There were the sports personalities that were practically heroes like “Mean” Joe Greene, Terry Bradshaw, Lynn Swan, Jack Lambert, Willie Stargell, Franco Harris, Kent Tekulve, John Candelaria, Rocky Blier, Jack Hamm, and more. Everywhere you looked and went there were sports references. It was impossible to escape.

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Book review: The New Psycho-Cybernetics

The New Psycho-Cybernetics by Dr. Maxwell MaltzIt’s rare to find books that stand the test of time, especially as it applies to personal development, self-help and psychological theory. So many of these books are written based on the trend of the day in an attempt to ride the wave to making a quick buck. Even rarer is finding a personal development book that you know you will come back to on a regular basis.  As the saying goes, these are even fewer and farther between.

Fortunately, I discovered a book that fits these qualities – The New Psycho-Cybernetics by Dr. Maxwell Maltz.

I’m not exactly sure how I happened across Maltz’s work, but I’m glad I did. “Game-changer” can be such an overused and over-hyped word, but it applies in this case. In other words, reading The New Psycho-Cybernetics has had a profound outlook on my approach to life. It is what I would call a foundation book in the realm of personal development. It revealss the science behind how we can employ basic techniques to control our brain and inner voices to get the most out of life. Since reading it, I’ve noticed that many of the concepts discussed are referenced and built upon in other popular personal development books. For these reasons alone, it is a book that I plan to refer back to on a regular basis.

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Exploring Ann Arbor: Round Three

Since Brad has been attending Eastern Michigan University, I’ve had the opportunity to spend a considerable amount of time in the Ann Arbor – Ypsilanti area. Each time I go there, I do my best to find new places to go and hangout for a bite to eat. I have my usual favorites that I’ve documented here and here. This time around, I managed to discover a few new places.

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Book review: Startup Growth Engines

Part of the rhythm of my reading list is to mix-in a business book between fun science fiction reads.  Given I’m working on growing my business, I like to read and learn about the tactics and methods that other startups and tech companies have used or are using to market their wares. This desire led me to reading Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth by Sean Ellis and Morgan Brown. Both Sean Ellis and Morgan Brown are well-respected in the technology startup community, particularly for working in and helping businesses rapidly grow their user bases. Bottom line, the book was a good fit according to the criteria I’ve established for my reading list.

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Homemade – The best way to eat pasta

Homemade pasta - cooked and drainedA little over a year ago, I made the decision to curb my carb intake significantly. Yes, it was a choice. I was so influenced by the books Grain Brain and Wheat Belly that I decided it was best to cut out breads and grain-based products. It was tough for the first month or two. I like bread, and I missed it.

Fast forward a year later, and I’ve gotten over it. I don’t miss bread. I don’t miss grains either, with one exception. Pasta was one meal I just couldn’t give up. Spaghetti dinners are a staple around our house. With our homemade sauce, I just couldn’t let go. I had to find some way, any way, that I could rationalize and enjoy a good bowl of noodles drenched in marinara and freshly grated Parmesan cheese.

How did I rationalize my decision to eat pasta? We make it ourselves. Granted, it’s still eating wheat, but I choose the ingredients.

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Book review: The Belial Stone

The Belial Stone by R.D. BradyThere were 25 books on my 2016 reading list. I was only able to get through 21 of them before the clock struck midnight on December 31st. The four remaining books were ones I had been very interested in reading, so I carried them over to 2017. The Belial Stone by R.D. Brady was one of those books. It was number 23 on my list from last year, and number 2 on my 2017 reading list.

I’ve been trying to document where I get my reading recommendations from so I can track the best sources. Unfortunately, I didn’t have a source marked for The Belial Stone. According to Amazon, I purchased it back in May, 2015. Since I have a hard time remembering what I did this morning, my best guess is that I found it through an Amazon source of some kind. It was either through their Daily Deals, the Sci-fi newsletter, or my ultimate nemesis – the Amazon recommendation engine.

In any case, I was looking forward to The Belial Stone when it rose to the top of my reading list. It checked many boxes of the types of books I like to read. It fit into the science fiction genre and was by an author I hadn’t read before. I really enjoy books that fit into the latter category. It’s fun discovering new authors, especially those who could become sources of additional book recommendations.

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