While I don’t read as many business books as I used to, I’m always on the lookout for books that can help me grow my knowledge to run a successful business. As a solo-preneur, it’s critical to always be learning, especially given how fast the business environment is changing these days. So when Priyesh Dhorajiwala reached out to me to review his book, The Power of Marketing Channels: A Comprehensive Guide to Growing Your Results, I accepted the offer.
As one would expect, The Power of Marketing Channels reviews the different ways a business can market its products and services. It also covers the different tools, websites, and services that are available to maximize the results from each channel that is covered in the book.
For SMBs, small marketing teams, or individuals just starting out in business with limited marketing knowledge, it’s a good book to understand the different marketing channels that are available today and how they can be used effectively. However, therein lies one of the problems with the book. It covers marketing channels as they exist today, which means it covers the period from 2020 through 2024. In other words, this is not a book full of evergreen content, and I doubt that it will age well.
I would also posit that the book is more of a reference manual that covers nearly all the different marketing channels a business could use. It doesn’t get into specific strategies on how to employ them in your business, which would be a tall task since the implementation of marketing tools will vary depending on a business’ needs. Therefore, there isn’t much marketing strategy covered in the book. It basically describes what the marketing channels are, why they may be useful, and gives an example or two of companies that successfully used the channel. How it can be used in your business is left as an exercise for the reader.
What I really liked about the book is Priyesh’s passion for the subject. It really comes through in the first two chapters of the book where he reviews what marketing is and its purpose. It’s clear that he wants to help small businesses and marketing team excel, and creating this reference manual of marketing channels is one of the way he is doing just that. I give him a lot of credit for sharing his knowledge and letting his passion for the subject show in his writing.
I wouldn’t recommend the book for someone who has an extensive knowledge of marketing or experience in the field. However, if you are just starting out, it can be a useful way to get a general feel of the numerous channels available to market your business. Just be aware that by the time you read the book, some of the channels may be outdated simply because the marketing channels are constantly evolving.
Note: I would like to reiterate that Priyesh Dhorajiwala reached out to me during the middle of 2022 to read and review his book. It took me a while to get around to reading it and then finally publishing this review. The opinions expressed herein are my own and were not influenced by the publisher or author in any manner.
I should also point out that the book has since gone out of print (according to Amazon), so availability of this title may be limited.