Over fifty years ago, researchers Robert Rosenthal and Lenore Jacobson performed an experiment where teachers were told which students in their class had higher potential based on the student’s performance on an IQ test. The students were tested again at the end of the year. The students the teachers were told had higher potential improved their scores more than the others. The catch? The students labeled as higher potential were not based on the test results. The researchers chose them randomly.
“Higher expectations lead to higher results” was the primary finding of the study. It’s become known as the Pygmalion Effect, or Rosenthal Effect. It’s a powerful finding that can be applied across many facets of our life.
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