Every so often, I like to read a business book on industry strategy. It’s even more interesting when the book is about an industry that I have a lot of contacts in and spend a lot of time working around – real estate. It made reading Disruptors, Discounters, and Doubters by Joe Rand an easy choice. For one, it was an excellent opportunity to gain valuable insight into the real estate industry and where it’s headed. Second, I know Joe personally and have on-going projects with him. I figured his book would provide a better, deeper understanding of the goals behind the projects we’re working on together.
What makes the book especially valuable for anyone working in and around real estate is that it is an insider’s view of the industry. More often than not, industry strategy books are written by outsiders who forecast or critique based on observation. Joe is writing his critiques while in the trenches. He has the foresight to see that disruption of the real estate industry is on the horizon. In fact, it’s inevitable. He’s raising the warning flag and suggesting that the disruption happen from within. Otherwise, those with little or no industry knowledge will force it on them from the outside .
When it comes to work, there are a few principles that are important to me. One is to always be learning new things. A second, closely related principle, is to continuously improve. As part of living out these tenets, I like to read books that I can apply to my business. Because time is precious, I look to trusted sources and watch what other CEOs are reading and recommending to add to my reading list. I learned about the book Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland and J.J. Sutherland through Matt Blumberg’s Return Path blog. He had great things to say about the book. Since I run a software development business, it was a no-brainer to make sure I read the book during 2017.
With most books, it’s pretty clear what you’re going to get when you read them. Others can surprise you. I’d have to put Setting the Table by Danny Meyer in the latter category.
I received the recommendation from a customer I started working with last year, who I would now consider a good friend. When we started working on a project together, he suggested that I read the book. My first thought was, “a book by a guy who runs restaurants, how could it possibly apply to my technology business?”
Turns out, the book is very applicable to my business. In fact, anyone running a business that deals with customers, meaning every business owner, can benefit from the lessons and experiences Danny Meyer’s shares.
One of my reading themes is health and fitness. And why not? What we do and eat on a daily basis has a huge impact on our quality of life. It affects how we feel, energy levels, quality of sleep and more.
My latest read in this genre was recommended by my sister Tricia, who has become more aware of and interested in learning how food affects health. She suggested that I read It Starts With Food by Dallas & Melissa Hartwig.
Given how much I got out of Wheat Belly and Grain Brain, adding It Starts With Food to my reading list was a no brainer. I was interested in seeing what other nutrition tips and ideas I could pick up from another source.
It’s been over three years since I read One Second After by William Forstchen. In the book, the United States is struck by an electromagnetic pulse (EMP) generated by a high altitude nuclear explosion. Forstchen details how such an event would cripple all the daily items we have come to depend on such as computers, phones, cars, and most importantly, the infrastructure that delivers electricity and clean, running water. Society rapidly devolves into chaos destroying the fabric of the United States from within. Sure, it’s a fictional book, but given today’s situation with North Korea, it’s not an outside the realm of possibility.
One Year After is the sequel that, as you can rightly guess from the title, picks up the story one year later. The small North Carolina towns of Black Mountain and Montreat are still in disarray but doing their best to return to some sense of normalcy. The United States as a whole is struggling to get back on its feet and slowly trying to rebuild itself, which leads to the main premise of the story – the conflict between the goals of the local communities and the federal government, both of which who are trying to rebuild.
I’m not a runner. My entire running career consists of my one and only 10K (which I completed in just under 50 minutes by the way). So it would seem odd that I would read a book about running.
On the other hand, friends are one of the recommendation sources for my reading list. In fact, out of all my sources, friends are my favorite, even more than my nemesis – the Amazon recommendation engine. The reason is pretty obvious. My friends and I share many of the same interests.
Therefore, it really isn’t much of a surprise that I ended up reading Born to Run by Christopher McDougall. It was recommended to me by Steve Hudson, a good friend of mine who has been a good source of book recommendations. We’ve been sharing our experiences related to food, diet, and fitness. During one of our discussions, he suggested I read McDougall’s book. While he’s more of a runner than I am, he still felt that I would enjoy it.
As part of my new routine, I’ve been reading “learning” books in the morning. Many of these books reference other books from where they’ve derived their ideas, or used their concepts as a foundation to build upon. My general rule of thumb is that I don’t add a book to my reading list unless it is mentioned in more than a couple of books. One book that consistently appeared in many of the self improvement books I’ve read recently is “Think and Grow Rich” by Napoleon Hill. Naturally, it made it to my reading list and moved quickly to the top given the number of mentions.
To say Think and Grow Rich is a classic is an understatement. It was first printed in 1937, and it’s still relevant 80 years later. That makes it more than a classic. It makes it a timeless treasure.
Back in early 2015, I watched the documentary series, “The Men Who Built America”. It was inspiring to watch how industrialists such as Vanderbilt, Rockefeller, Carnegie, and Ford transformed America during the late 19th and early 20th century. While it can be debated how much came at the expense of the lower and middle classes, the fact remains that their ideas and the businesses they created had a profound impact felt around the world.
On the whole, I am rather disappointed with the innovation in our current generation. Too much energy and money is spent chasing the latest “quick buck” ideas rather than exceptional breakthroughs. Fortunately, there are two clear exceptions in my opinion – Jeff Bezos and Elon Musk.
I enjoy following and learning about how they have pursued their passions and built companies around their visions. One of my favorite books from 2015 was “The Everything Store” by Brad Stone. It was a fascinating tale of how Jeff Bezos conceived and built Amazon. When I saw that a similar book had been written about Elon Musk, I knew I had to read it.
After reading The Slight Edge by Jeff Olson last year, I decided to make a change in my reading habits this year. Instead of reading one book at a time, I decided to read two books at once. I split my reading list into two pieces – learning books and recreational books. I decided to read the recreational books at night and the learning books in the morning. As Olson said in The Slight Edge, if you read about 10 pages/day from a learning book, you’ll finish it in a month. It went well with Psycho-Cybernetics, so I decided to continue the morning reading with 7 Habits of Highly Effective People by Stephen R. Covey.
To be honest, I’m not sure how or why I hadn’t read 7 Habits already. I’d heard about it and had it recommended to me numerous times, but I never got around to reading it. I finally decided it was time to push it toward the top of my reading list after seeing this post on the Learning A Day blog that I follow. The blog’s author, Rohan, wrote in that post that 7 Habits was the one book that had deepest impact on how he approached life. With a recommendation like that, I wanted to read it to see if it would be just as inspirational for me.
It’s rare to find books that stand the test of time, especially as it applies to personal development, self-help and psychological theory. So many of these books are written based on the trend of the day in an attempt to ride the wave to making a quick buck. Even rarer is finding a personal development book that you know you will come back to on a regular basis. As the saying goes, these are even fewer and farther between.
Fortunately, I discovered a book that fits these qualities – The New Psycho-Cybernetics by Dr. Maxwell Maltz.
I’m not exactly sure how I happened across Maltz’s work, but I’m glad I did. “Game-changer” can be such an overused and over-hyped word, but it applies in this case. In other words, reading The New Psycho-Cybernetics has had a profound outlook on my approach to life. It is what I would call a foundation book in the realm of personal development. It revealss the science behind how we can employ basic techniques to control our brain and inner voices to get the most out of life. Since reading it, I’ve noticed that many of the concepts discussed are referenced and built upon in other popular personal development books. For these reasons alone, it is a book that I plan to refer back to on a regular basis.