When it comes to business books, I tend to drop them into one of 5 categories:
- Founder/CEO autobiographies – these are the glamorized stories told by the founder recounting their effortless journey to massive success.
- Founder/CEO biographies – these are told by a third party and go behind the scenes to tell the real stories of how a founder succeeded or failed.
- Company biographies – these describe how a business evolved from inception to success, demise, or to present day.
- Theoretical frameworks – these are those books that feel like college textbooks and are usually told by people who haven’t run a business but by researching successful businesses publish the common themes that led to their success.
- Practical handbooks – these are the books written by people in the trenches who have experienced the emotional highs and lows of starting a business, lived to tell about it, and then documented their findings into a handbook that others can use.
I find the books in categories two and three entertaining, and generally dislike those in categories one and four. Founder/CEO autobiographies feel too much like a self-congratulatory pat on the back, while theoretical frameworks are a slog that try to separate a framework from a complex business system. The resulting framework is hard to apply and rarely succeeds, especially when trying to apply it to a small business.
It leaves those books in category five, which I’ve really come to enjoy. I call these practical handbooks because they teach you straightforward concepts and give you suggestions on how to apply them in your business. In some cases, these suggestions are broken into steps you can follow to help get you started. Books like Allan Dib’s1-Page Marketing Plan and Donald Miller’s Building a Story Brand fall into this category.
The latest book I read that clearly falls into the practical handbook category is Systemology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems by David Jenyns.
The best book recommendations come from those who are closest to you. They are the ones who know you best. Since my two oldest daughters have started reading regularly, one of the side benefits has been getting book recommendations from them. For example, last summer Amanda recommended Recursion by Blake Crouch, which I really liked. Then, later in the year, Courtney recommended Lexicon by Max Barry, which I thoroughly enjoyed. As it turned out both books had been on my reading list, but their recommendations pushed them to the top.
So when both of them recommended American Dirt by Jeanine Cummins, a book that wasn’t previously on my radar, I didn’t just add it to my reading list. I put it at the top. I figured it deserved priority treatment since they both suggested I read it.
Needless to say, I wasn’t disappointed.
I’m intrigued and constantly amazed by the power of the human brain. I’m convinced had I not taken a liking to computers and electronics growing up that I would have ended up a neuroscientist. The more I read about the brain, the more fascinated and interested I become. What’s most amazing to me is how little we understand of its operation, even after all the brain research that’s been done over the last century . After all that time and energy, researchers have only scratched the surface. There is still so much more they have yet to discover.
A lot of my interest in the brain is understanding how to maximize its utilization. If one was to compare the human body to a computer, the brain is the microprocessor. It has the job of processing the inputs our senses provide, which is our interface to our environment. Those inputs, which make up our experiences, in turn affect the make up of our brain, which in turn determine our personality, which is in effect who we are. In my opinion, the better we are at using our brain, the closer we get to realizing our true potential.
Based on these interests, when the book Super Brain: Unleashing the Explosive Power of Your Mind to Maximize Health, Happiness, and Spiritual Growth by Deepak Chopra and Rudolph E. Tanzi showed up in my Amazon recommendations, if felt like the perfect fit. Of course I had to read it.
I enjoy reading, as evidenced by the number of book reviews on my blog. So it’s been great to see my two older daughters develop a regular reading habit. Our reading interests aren’t completely aligned, but there’s enough overlap that we occasionally recommend books to each other.
When I do get a recommendation from my duaghters, I do my best to move it toward the top of my reading list. Such was the case with Lexicon by Max Barry. The book had been languishing on my reading list for quite some time. My daughter Courtney read it recently, and given how highly she spoke of it, I decided it was time to move it up the queue.
There are times when Amazon’s recommendation engine is off. And when I say off, I’m talking way off. I’d use the phrase ‘out in left field,’ but there are times when it’s not even in the same zip code let alone the same ballpark.
Then there are times when the Amazon recommendation engine is right on the money. It’s like it knows what I’m reading, which, of course, it does. Such was the case when it recommended Impossible Dreams by Tim Pratt. The book checked nearly all of my regular reading boxes – science fiction, new author (for me), and short story. It was a no-brainer to add to my reading list.
The overwhelming majority of my recreational reading is science fiction. I like the way it portends the future and expands my imagination of what’s possible. However, every once in a while I like to explore a title that’s outside of my comfort zone. Such was the case recently with Fat Chance by Nick Spalding.
I enjoyed reading the devotional Jesus Calling by Sarah Young during 2019. It helped me grow stronger in my faith and relationship with Christ. I liked it so much that I wanted to continue reading a devotional during 2020, which turned out to be a good thing given all that’s happened over the past year.
I had noticed during 2019 that my mother was reading the devotional In Moments Like These by Dr. David Jeremiah. She liked it a lot. So much so, that when I told her I wanted to read another devotional in 2020, she bought me a copy. Therefore, my decision on a devotional for 2020 was an easy one.
Looking for books to read this year? Then, do I have a list of recommendations for you. As I’ve done in prior years, this year’s list is broken down into General Recommendations, Personal Development books, Business Reads, and a collection of what I like to call Fun Reads.
Since I did a better job this year of balancing my fiction and non-fiction titles, this year’s recommendations are strong mix of recreational and serious reads. Keep in mind that my tastes lean towards technology and science fiction, so most of the books on the list are from those genres.
I read a lot of near-term, hard science fiction. Hard doesn’t mean difficult. Hard means that it’s a realistic view of how technology could evolve in the near future, which is any time within the next 50 years.
A consistent theme in these books revolves around artificial intelligence. Specifically, it’s the threat posed by a runaway, super-intelligent AI that would threaten humanity’s existence. While the stories are fiction, the threat is real. Numerous technologists have warned about it, including Stephen Hawking and Elon Musk.
Another technological threat that doesn’t get as much attention is genetic editing. The technology is more commonly referred to as CRISPR. In simple terms, CRISPR gene editing involves changing the genetic structure of a living organism, humans included. While there are numerous positive uses for genetic editing such as vaccine development, the technology can also be used for nefarious purposes.
In his book Change Agent, author Daniel Suarez explores a near-future where gene editing technologies such as CRISPR are readily available. It raises a myriad of ethical questions. Should people be able to select and determine the personalities and capabilities of their children? What happens when the genetic structure of a person is changed, especially if it happens without their permission or knowledge?
Is it possible that philosophical and behavioral concepts practiced and taught over 2,000 years ago are still valid today?
Let’s consider a modern psychotherapy known as Cognitive Behavior Therapy (CBT). CBT is a treatment that modern psychologists use to help those who struggle with depression and anxiety. Using CBT, people are taught techniques and approaches to change destructive behaviors and thought patterns that trigger negative emotions.
As it turns out, many of these techniques are not new. They stem from ancient philosophical teachings, primarily those of Stoicism. In his book, How to Think Like a Roman Emperor: The Stoic Philosophy of Marcus Aurelius, psychotherapist and trainer Donald Robertson shows how the actions and practices of ancient Stoics, focusing primarily on Roman emperor Marcus Aurelius, are fundamentally similar to the techniques taught through CBT.