Over the last few years, I’ve discovered that success is directly correlated to how we manage ourselves, especially our inner voice or self talk. To improve, I’ve sought out a number of books on the topic and have adjusted my routine by adding a morning reading session focused on personal development. One of the books I consistently come back to is Psycho-Cybernetics by Dr. Maxwell Maltz. It has had such a significant impact that I figured I should pick up another book authored by him (or in this case inspired by him), which led me to Zero Resistance Selling.

A couple of things stand-out with regards to the book. First, it would appear that it is a book about sales, which it is. However, there is a lot of things you can take from the book and apply to your specific career and, more generally speaking, your life. Second, the book isn’t directly authored by Dr. Maltz but by a collection of five authors who apply his Psycho-Cybernetics teaching to the profession of sales. Regardless, the book still feels as though it is written in the voice of Dr. Maltz himself.

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When you dig into a genre of books, you quickly find that the depth of additional books you discover gets deeper and deeper. It’s pretty amazing when you think about it.

For example, last year I split my reading into morning and evening reads. Evening reads are my traditional fun reads, which include science fiction, business narratives, and health & fitness. My morning reads were a new addition to my routine. These reads focus on developing the proper mindset and approach to life. I had a good seed of books to get me started. What’s great is that the more of these books you read, the more books and resources that you discover. While they are all variations on the same theme, the repetition and reinforcement is good for developing the mind. It’s no different than lifting weights to build strength. The exercises may vary and work different parts of the body, but the combined effect of repeatedly performing the exercises keeps you physically fit. Well my morning reads keep me mentally fit.

One of the books that consistently appeared in my morning reads was The Power of Positive Thinking by Dr. Norman Vincent Peale. It was referenced so many times that I knew I had to read it for myself.

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Yes, it is the year 2018. And yes, I recently read a sci-fi book that was published 50 years ago. And yes, I enjoyed it, a lot.

Philip K. Dick’s Do Androids Dream of Electric Sheep is a classic. It’s amazing to me how much of the book is relevant today. While PKD may have been a little off with how soon his fictional androids would become a reality, it’s quite possibly a future that is not that far away.

If you’re not already aware, Do Androids Dream of Electric Sheep was the basis of the original Blade Runner movie. I first saw the movie in the late eighties and really enjoyed it. It was many years later before I realized that it was based on PKD’s book. I make a conscious effort to read classic science fiction, so I added it to my reading list. The book languished on my never ending reading list for a few years. When Blade Runner 2049, the sequel to the original movie, came out last year, I decided it was time to move the book up in my reading queue. I was determined to read the book before seeing the movie (which, by the way, I still haven’t seen yet).

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Would you say if I told you a book that teaches skills for selling real estate can be applied in all areas of your life? As shocking as that may sound, it’s true.

Ninja Selling: Subtle Skills, Big Results by Larry Kendall is a blueprint for what has made Larry and his associates at The Group, Inc. in Fort Collins, CO, one of the most successful real estate companies in the country. In the book, he offers up the principles and techniques that he has used to build a successful and lasting career in real estate. What’s most interesting is that the information he presents is not specific to real estate. It can be applied by sales professionals in any industry. Furthermore, a lot of the teachings will help to one to become a better person and simply live a better, more fulfilling life.

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