2017 blog review

2017 was the fifth year I blogged. Given how many blogs don’t make it past five weeks, I’m pretty happy I’ve made it this far. At this point, I don’t see myself stopping. As I’ve mentioned in the past, you need a reason other than traffic, fame, or money to keep you motivated to blog. I do it for other reasons, which you can read about here. You can also see my prior blog reviews by clicking on the years – 2016, 2015, 2014, 2013.

Overall, 2017 wasn’t my best effort. I fell way behind on my book reviews and have 14 pending at the time of this writing. I had two months this past year, April and May, with zero posts. As I’ve mentioned in the past, it’s not a lack of ideas holding me back. I have almost 90 post ideas in my queue, not to mention a whole category of posts on startups that pushes the total to somewhere between 110 and 120.

With all that said, I intend to soldier on. My goal remains to hit the elusive 100 posts for the year, which will once again be my goal for 2018. Before we look too far into the future, let’s start by taking look at the past.

Blog Traffic

In 2017, I passed a significant milestone for my blog – 100K visits since inception. I finished the 5-year period starting in 2013 with just over 125K visits. It’s a bit surprising as I don’t focus on  on traffic generation, as I mentioned above.

Graph of traffic to the blog: 2013 - 2017

The traffic pattern is interesting because you see that traffic was minimal until 2015. The traffic profile changed on a post I wrote about installing DD-WRT onto the TP-LINK WR841 router. Over the lifetime of the site, that post accounts for nearly 75% of the traffic to the site.

What’s also quite interesting is that the traffic peaked near the end of 2015 and has been in steady decline since. It shows that technology posts peak while they are still relevant, and then slowly die off over time. I expect traffic to continue its decline during 2018, unless I am able to stumble upon another home run post.

As I did last year, here is my monthly traffic profile for 2017.

Graph of blog traffic - 2017

And perhaps more interesting, here are the monthly numbers for the last five years. You can see that traffic peaked in September 2015. It has been in decline ever since. I’m not worried about it. It’s just interesting to see the dynamic and how one post affects traffic.

Graph of monthly traffic numbers to the blog

Blog Posts

As usual, my goal for 2017 was to generate 100 posts to the blog, which is the equivalent of ~2 per week. I was even going to call it a win if I got to 75. Well, I got halfway there, to the lesser of my two goals. 36 is too small of a number. I’m going to put forth a much better effort in 2018.

As usual, the year started off great. I had 12 posts in the books by the end of February. Unfortunately, zero post for the months of April and May was followed by 7 posts July through October. Pretty clear that I need to adjust priorities if I intend to hit my goals.

Blog posts: 2013-2017

2013 71
2014 73
2015 59
2016 57
2017 36

2017 by month

January 9
February 3
March 2
April 0
May 0
June 6
July 3
August 1
September 1
October 2
November 7
December 2

Popular Posts

It’s always fun to see which posts are drawing the most traffic. I like to break it down into three categories. There’s the traffic to the most popular posts published in 2017. Then there are the popular posts for the year of 2017. Finally, there are the most popular posts since the inception of the blog. There’s not a lot of difference in the last two lists. It’s the first list that tends to be the most interesting.

Most viewed posts published in 2017

  1. Blake
  2. My 2017 reading list
  3. Book review: The Alchemist
  4. Book review: The Slight Edge – Turning Simple Disciplines Into Massive Success & Happiness
  5. Book review: Startup Growth Engines
  6. Exploring Ann Arbor: Round Three
  7. Book review: The New Psycho-Cybernetics
  8. Book review: The Three-Body Problem
  9. Book review: The Belial Stone
  10. Food as medicine

Most viewed posts in 2017

  1. Installing DD-WRT on the TP-LINK TL-WR841N
  2. Pacific Coast Bike Route – Ventura to Carpinteria
  3. Upgrading WampServer from version 2.2 to version 3.0
  4. Bike ride No. 4 – Marvin Braude Bike Trail
  5. Amazon EC2: Upgrading from PHP 5.3 to PHP 5.6
  6. The Tree of Life Trail: Hiking the Hollywood Hills
  7. Bike ride No. 3 – Pacific Coast Bike Route, Ventura County
  8. Book review: Positioning – The Battle For Your Mind
  9. The Hollyridge Trail: Hiking the Hollywood Hills, pt. 2
  10. Bike ride No. 2 – Ventura to Ojai

Most viewed posts since blog inception

  1. Installing DD-WRT on the TP-LINK TL-WR841N
  2. Pacific Coast Bike Route – Ventura to Carpinteria
  3. The Tree of Life Trail: Hiking the Hollywood Hills
  4. Bike ride No. 4 – Marvin Braude Bike Trail
  5. Bike ride No. 3 – Pacific Coast Bike Route, Ventura County
  6. Upgrading WampServer from version 2.2 to version 3.0
  7. Book review: The Atlantis Plague
  8. The Hollyridge Trail: Hiking the Hollywood Hills, pt. 2
  9. Bike ride No. 2 – Ventura to Ojai
  10. Book review: Forging Zero

2017 Goal Results

2017 wasn’t a good for year for hitting blog goals, but let’s check anyway.

  1. Complete two posts per week
    Well, since I didn’t even get to one per week, this was a fail.
  2. Catch up on book reviews
    Hmmm. I fell even further behind. 0 for 2 so far, and not looking good….
  3. Expand on startup lessons
    0 for 3 and counting.
  4. Document motivational and inspirational reads
    I really wish I could have done more here, but it was another swing and a miss.

I’m not going to beat myself up over the missed goals, although I would like to do better. So let’s move on from last year, and look ahead to 2018.

2018 Goals

Given how tough 2017 was, I should make more conservative goals for 2018. However, since this is something I do for fun, I’m going to set the bar high. It will be great if I’m able to get there, but even if I don’t, just being consistent for the whole year will be a win.

  1. 100 posts
    One of these years I’ll do it. I’m going to stick to my goal of 2 posts per week.
  2. Catch up on all my book reviews
    I need to get caught up on my book reviews. I’m behind a lot, so this goal will be a challenge for next year.
  3. Grow startup lessons
    I’d love to share more of my experience running my own business. I have a long list of posts that I hope to make a dent in during 2018.
  4. Consider a new section
    As I mentioned last year, I’d really like to start a section on motivational and inspirational quotes, reading, books, and observations on life. Maybe 2018 will be the year.
  5. Freshen up the place
    It would be nice to freshen up the site design. It’s not high on my list, but it would be a fun project to take on.

While I didn’t do a good job according to my goals, finishing another year makes the blog a success. I’m going to continue to press on. Just continuing through 2018 will be a major accomplishment, and if I can get through a couple of goals, it will be icing on the cake!


One thought on “2017 blog review

  1. Pingback: 2018 - Year in review for the blog - Gregg Borodaty

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