Over the last few years, I’ve discovered that success is directly correlated to how we manage ourselves, especially our inner voice or self talk. To improve, I’ve sought out a number of books on the topic and have adjusted my routine by adding a morning reading session focused on personal development. One of the books I consistently come back to is Psycho-Cybernetics by Dr. Maxwell Maltz. It has had such a significant impact that I figured I should pick up another book authored by him (or in this case inspired by him), which led me to Zero Resistance Selling.
A couple of things stand-out with regards to the book. First, it would appear that it is a book about sales, which it is. However, there is a lot of things you can take from the book and apply to your specific career and, more generally speaking, your life. Second, the book isn’t directly authored by Dr. Maltz but by a collection of five authors who apply his Psycho-Cybernetics teaching to the profession of sales. Regardless, the book still feels as though it is written in the voice of Dr. Maltz himself.
When you dig into a genre of books, you quickly find that the depth of additional books you discover gets deeper and deeper. It’s pretty amazing when you think about it.
For example, last year I split my reading into morning and evening reads. Evening reads are my traditional fun reads, which include science fiction, business narratives, and health & fitness. My morning reads were a new addition to my routine. These reads focus on developing the proper mindset and approach to life. I had a good seed of books to get me started. What’s great is that the more of these books you read, the more books and resources that you discover. While they are all variations on the same theme, the repetition and reinforcement is good for developing the mind. It’s no different than lifting weights to build strength. The exercises may vary and work different parts of the body, but the combined effect of repeatedly performing the exercises keeps you physically fit. Well my morning reads keep me mentally fit.
One of the books that consistently appeared in my morning reads was The Power of Positive Thinking by Dr. Norman Vincent Peale. It was referenced so many times that I knew I had to read it for myself.
My go-to resource for web analytics is Avinash Kaushik. Guru does not adequately describe his level of expertise on the topic. If you have any interest in analytics, his blog is a great resource that is chock full of information. The articles are deep dives into the concepts, techniques, and tools that allow you to get the most out of your online presence. For bite-sized pieces of insight, I’d recommend subscribing to his newsletter, which you can do from his website.
So what does Avinash Kaushik have to do with the book Be Like Amazon: Even a Lemonade Stand Can Do It? In June of last year, Avinash mentioned the book in one of his newsletters. I have such high regard for his opinions and insights, that I immediately added the book to the top of my reading list.
I wasn’t disappointed.
Yes, it is the year 2018. And yes, I recently read a sci-fi book that was published 50 years ago. And yes, I enjoyed it, a lot.
Philip K. Dick’s Do Androids Dream of Electric Sheep is a classic. It’s amazing to me how much of the book is relevant today. While PKD may have been a little off with how soon his fictional androids would become a reality, it’s quite possibly a future that is not that far away.
If you’re not already aware, Do Androids Dream of Electric Sheep was the basis of the original Blade Runner movie. I first saw the movie in the late eighties and really enjoyed it. It was many years later before I realized that it was based on PKD’s book. I make a conscious effort to read classic science fiction, so I added it to my reading list. The book languished on my never ending reading list for a few years. When Blade Runner 2049, the sequel to the original movie, came out last year, I decided it was time to move the book up in my reading queue. I was determined to read the book before seeing the movie (which, by the way, I still haven’t seen yet).
Would you say if I told you a book that teaches skills for selling real estate can be applied in all areas of your life? As shocking as that may sound, it’s true.
Ninja Selling: Subtle Skills, Big Results by Larry Kendall is a blueprint for what has made Larry and his associates at The Group, Inc. in Fort Collins, CO, one of the most successful real estate companies in the country. In the book, he offers up the principles and techniques that he has used to build a successful and lasting career in real estate. What’s most interesting is that the information he presents is not specific to real estate. It can be applied by sales professionals in any industry. Furthermore, a lot of the teachings will help to one to become a better person and simply live a better, more fulfilling life.
Every so often, I like to read a business book on industry strategy. It’s even more interesting when the book is about an industry that I have a lot of contacts in and spend a lot of time working around – real estate. It made reading Disruptors, Discounters, and Doubters by Joe Rand an easy choice. For one, it was an excellent opportunity to gain valuable insight into the real estate industry and where it’s headed. Second, I know Joe personally and have on-going projects with him. I figured his book would provide a better, deeper understanding of the goals behind the projects we’re working on together.
What makes the book especially valuable for anyone working in and around real estate is that it is an insider’s view of the industry. More often than not, industry strategy books are written by outsiders who forecast or critique based on observation. Joe is writing his critiques while in the trenches. He has the foresight to see that disruption of the real estate industry is on the horizon. In fact, it’s inevitable. He’s raising the warning flag and suggesting that the disruption happen from within. Otherwise, those with little or no industry knowledge will force it on them from the outside .
When it comes to work, there are a few principles that are important to me. One is to always be learning new things. A second, closely related principle, is to continuously improve. As part of living out these tenets, I like to read books that I can apply to my business. Because time is precious, I look to trusted sources and watch what other CEOs are reading and recommending to add to my reading list. I learned about the book Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland and J.J. Sutherland through Matt Blumberg’s Return Path blog. He had great things to say about the book. Since I run a software development business, it was a no-brainer to make sure I read the book during 2017.
With most books, it’s pretty clear what you’re going to get when you read them. Others can surprise you. I’d have to put Setting the Table by Danny Meyer in the latter category.
I received the recommendation from a customer I started working with last year, who I would now consider a good friend. When we started working on a project together, he suggested that I read the book. My first thought was, “a book by a guy who runs restaurants, how could it possibly apply to my technology business?”
Turns out, the book is very applicable to my business. In fact, anyone running a business that deals with customers, meaning every business owner, can benefit from the lessons and experiences Danny Meyer’s shares.
One of my reading themes is health and fitness. And why not? What we do and eat on a daily basis has a huge impact on our quality of life. It affects how we feel, energy levels, quality of sleep and more.
My latest read in this genre was recommended by my sister Tricia, who has become more aware of and interested in learning how food affects health. She suggested that I read It Starts With Food by Dallas & Melissa Hartwig.
Given how much I got out of Wheat Belly and Grain Brain, adding It Starts With Food to my reading list was a no brainer. I was interested in seeing what other nutrition tips and ideas I could pick up from another source.
It’s been over three years since I read One Second After by William Forstchen. In the book, the United States is struck by an electromagnetic pulse (EMP) generated by a high altitude nuclear explosion. Forstchen details how such an event would cripple all the daily items we have come to depend on such as computers, phones, cars, and most importantly, the infrastructure that delivers electricity and clean, running water. Society rapidly devolves into chaos destroying the fabric of the United States from within. Sure, it’s a fictional book, but given today’s situation with North Korea, it’s not an outside the realm of possibility.
One Year After is the sequel that, as you can rightly guess from the title, picks up the story one year later. The small North Carolina towns of Black Mountain and Montreat are still in disarray but doing their best to return to some sense of normalcy. The United States as a whole is struggling to get back on its feet and slowly trying to rebuild itself, which leads to the main premise of the story – the conflict between the goals of the local communities and the federal government, both of which who are trying to rebuild.